Targeted Content – Privacy & Cookies
Brains business model complies the national and relevant regional data protection legislation – this includes the EU user consent policy, EU privacy protection policy and the GDPR. To ensure continuous compliance, Brain follows very closely the development of data protection regulation in Europe, US and worldwide and reacts immediately to any changes.
The protection of your personal data is of the utmost importance to Brain Insights, and we strictly adhere to the applicable data protection laws. Brain collects no Personally Identifiable Information (PII) through it’s Online integrations.
Brain audiences are used for online targeting and analysis derived and stored in anonymous user profiles, using a cookie set in the users’ browser for unique user identification. These cookies are set under legitimate interest in order to deliver our services to our customers. It is our customers that establishes legal ground for any potential processing of personal information that Brain does on behalf of our customers.
Brain works together with partner companies to deliver advertising and editorial content based on these user profiles. To communicate our segmentation to our partners we synchronize cookies with our partners. This is an anonymous cookie ID and exchanged without any personal data. Brain only works with partner companies based on contracts and where the use of any data is secured and where the partners are in full compliance with the national and relevant regional (EU & US) data protection legislation.
Brain does not allow collection or storage of any type of sensitive personal data through our online integrations, any data that can be linked to an individual has been encrypted in a one-way encryption that cannot be resolved back to identifiable information. Data that are not sensitive but can be used to identify an individual, such as physical addresses, e-mail addresses or telephone numbers, are also not collected or stored unless provided voluntarily by an individual Internet user.
Brain uses a cookie mechanism, but stores no personal information such as email addresses, names or addresses in the cookie.
A cookie is a small text file that can be stored on a computer when, with a browser, a user views advertisements or websites of one of Brain clients. The cookie does not collect names, addresses, telephone numbers, email addresses, or anything that personally identifies the user. Instead the cookie contains: a random identification number, opt-out or opt-in choice options, or information about campaign/advertisement activity on an advertiser’s site. Using the cookies’ random identification numbers, Brain collects and stores anonymous information such as: operating system, browser version, geographic location and audiences that can be linked to the specific anonymous cookie.
During web requests to Brain web-servers, our system is exposed to the IP addresses from internet users. Brain is in compliance with local data privacy laws. If the data is used for geo-segmentation it is grouped and anonymized according to local regulations.
Brains system deliver segmentation and enrichment of information linked to the cookies, to our customers. In this business relationship Brain is a data processor and have DPAs (Data Processing Agreements) in place to regulate what and how we supply our services to our customers. It is our customers that establish legal ground and are the data controllers in regard to the Registered. The following information may be used by the Brain system and processed to link information to the cookies placed in the browsers: browser version, device type, IP-adress, session pattern over time, browser settings, screen size, site-URL(s), Flash version, load times, cookies and local storage.
Based on this information Brain will make assumptions about the browser and the use of the browser in order to add statistical information to the cookies. This information will be used to segment cookies into audiences for targeting of content, analysis and marketing measurements.
Brain Allows Internet Users to Opt out of:
Segmentation of Brain cookies into audiences and matching & distribution of audiences to marketing platforms. This means that if you opt out of Brain your will not have to switch off cookies and websites will be able to function as usual. But you will not be included in any audiences that are used by Brains customers, partner platforms or advertisers. You can opt out: here.
When a user opts out, Brain will no longer:
include the user in any segments that are exported to use for targeting display personalized ads or editorial content based on segments created in the Brain platform. Observe that the process needs to be repeated in every browser that you wish to opt out of.
Other ways to opt out:
You can learn more about interest-based advertising and opt out of targeted advertising from Brain by clicking the link below, and other online advertising companies by visiting their opt-out links:
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Network Advertising Initiative (NAI) – http://www.networkadvertising.org/choices/
You can also find the platforms that Brain work directly with, here.
Websites use smart and useful techniques to enhance user-friendliness and to make the site as interesting as possible for each visitor. The most common technique involves cookies. Cookies can be used by website owners or third parties that communicate through the website you visit. Using cookies is safe. It is impossible to retrace personal information such as phone numbers or e-mail addresses by using cookies. They are, thus, unsuitable for direct marketing techniques like telemarketing and spam.
If you do not want websites to place cookies on your computer at all, you can adapt your browser settings as such that you will be notified before any cookie is placed. You can likewise adapt the settings as such so that your browser refuses all cookies, or only the third-party cookies. Likewise, you can remove any of your cookies that have already been placed. Please note that you will have to separately adapt the settings for each browser and computer you use.
Please be aware that if you do not want cookies, we can no longer guarantee our website to function properly. Some functions of the site may be lost, while you may no longer be able to see certain websites. What’s more, refusing cookies will not mean you will no longer see any advertisements. It’s just that the advertisements will then no longer be tailored to your interests and will be repeated more often.
Each browser has a different method to adapt the settings. If necessary, consult your browser’s “help” function, or go to your browser’s manual. If you wish to disconnect cookies of specific parties, you can do this through www.youronlinechoices.eu.